1.Personalize Email Marketing
Latest tools allow you to send personalized and automated emails offering you excellent customer experience.
Send ‘price drop’ emails to consumers based on their shopping history. e.g., Personalized Subject line: ‘we are offering 50% OFF on formal wear, only for you, Use code OF50 on your next purchase’, such emails grab customer’s attention immediately.
Post-purchase email is the other best personalisation strategy. After customer purchase your product, send them email series of product demo video or user manual. Also, you can cross-sell them offers, e.g., ‘A back cover and phone screen protector to go with your new mobile’. You would notice surpassing result with an increase in click-through rates.
Collect data for building personalized campaigns. Data like purchase history, demographics, online interest, and subscribers email activity will be helpful to understand customer needs, to segment and target those using customized campaigns. The data also reveals what opportunities are available? And what channels are contributing to their success?
Key Takeaway: Choose Email Marketing Tool that collects visitors’ data and sends personalized emails to boost open rates, engagement and customer experience.
2. Marketing Integration Solutions
Choose highly personalized and user-friendly marketing integration solutions. These solutions should gather and align customer behavioral data from various touch points across different channels like social media, email, mobile, website, and dashboard.
Below are some of the integrated marketing solutions:
The tool sends auto personalized email notifications to customers when their ‘loyalty points’ were about to expire; it drives sales by creating a sense of urgency.
The tool helps to deliver relevant information to customers when needed: E.g. When customers open your email, the tool detects their location and saves it using their IP address. It sends your store address when they reach your zone and search for nearby stores.
Key Takeaway: The data integration solutions should let the retailer maintain consistent marketing communication across all touch points by delivering only relevant information to your customer.
3. Technical Troubleshooting Solution
Small technical errors like page slow down, crashes, drop-offs, trouble creating accounts or accessing the site via Internet Explorer could be quickly resolved with advanced troubleshooting solutions. If not identified and fixed on time, it would result in adverse customer experience and loss of business.
Key Takeaway: Select one best tool that is quick to pick up any errors, to clean up technical glitches for smooth user experience.
4. Analytics and Feedback Solutions
Survey results obtained using forms and polls, recordings, heat maps funnels, etc. serve as rich data to understand customer buying behaviour. The analytical tools you pick should facilitate dialogues with your website visitors before they quit your site.
Latest tools help to save the words visitors used on your webpage. Use the same words to communicate in customers’ language, to quickly connect or reconnect with them. Also, consider visitors opinion and objections to restructure your site design and appearance.
Key Takeaway: Analytical and feedback solutions should aid in reconnecting with customers fast and build the long-term relationship with them.
5. Customer Experience Optimization Solutions
Users leave the page or the website when unrelated products are displayed. Retailers can overcome this challenge by deploying smart CX optimisation tools.
These tools would highlight ‘deal of the day’ and ‘discount offers’. Showcases relevant and personalised deals by both web and social networks to the interested users. Sends personalised auto-generated welcome back offer to dormant customers who return to your website.
Optimization tools will further customize your website experience based on visitor’s location and online customer behavior. E.g., Optimization tools display region based ads, i.e., online visitors located in the cold areas would see ads on winter accessories such as coats, jackets, hats and gloves.
Key Takeaway: Best CX optimization tools make website interface adaptable to visitor’s needs, and displays relevant and personalized offers at the right time to the right person boosting the sales.